Immersive Exhibition Booth for SABIC

Designed under Jack Morton Worldwide, for a leading polymer manufacturer, this exhibition booth showcased a groundbreaking plastic recycling technology through an unforgettable immersive experience.

At its core, an anamorphic projection created the illusion of depth, splitting the booth in half to form a dramatic "window" into the chemical recycling process. This centerpiece transformed the exhibit into a must-see attraction, sparking conversations and making recycling the focal point of the event.

Recognized as the standout booth at the K-Event, the design earned high praise from industry leaders and media, with SABIC’s CEO hailing it as their best exhibition to date.