ELECTROLUX FORUM
Visitor Experience Center / Stockholm / 2019
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Electrolux HQ Interiors redesign
Designed under Jack Morton Worldwide, In order to move away from traditional product displays, the concept required questioning our everyday interactions with people, objects and spaces. Understanding the ever-changing, ever-evolving nature of these relationships resulted in the overarching theme “Life Pulse”.
The space is intended to capture the Electrolux identity, not as a manufacturer of products but enhancer of quality of life. By creating an immersive environment pulsing with ever changing content, light and sound. Each product and experience area was immersed into a series of lights, large and small screens and element of décor, always changing. From entering the space, to exploring it, all stories were displayed in context. Today, the experience center is used as an area for education, experimentation, gathering and discovery.
“Being our global headquarters, it was crucial for us to curate an experience that represents the essence of our family of brands. Jack Morton was not only able to capture this, but execute it through a lens that truly embodies who we are.”
