Event Design For Google AI

Designed under Jack Morton Worldwide, for Google to deliver a socially viral, AI-powered Halloween experience for Bard, brought to life across Thailand, Vietnam, and Indonesia. Through a carefully crafted creative playbook, the campaign engaged over 550 creators from diverse fields, generating more than 1,500 social stories and 600 organic posts within 24 hours — reaching a potential audience of 115 million.

Guests explored Bard’s capabilities through curated experiences designed to enhance creativity and productivity, from AI-generated spooky stories to co-created cocktails. Each market’s launch was uniquely localized, offering personalized, Bard-powered sandbox experiences tailored to an engaged creator community.

As part of the project, a standardized design toolkit was developed for Google, encompassing venue layouts, stage design, pop-up booths, registration areas, and decor. The modular system allowed for consistency across venues while enabling adaptation to local cultural contexts — a seamless blend of creativity, innovation, and strategic design.